Review of Cristina Bicchieri's Norms in the wild: how to diagnose, measure, and change social norms. Oxford: Oxford University Press, 2017, xviii + 239 pp.

Francesco Guala is a philosopher and experimental economist interested primarily in the foundations and the methodology of social science. He teaches in the Department of Philosophy of the University of Milan (Italy). A believer in interdisciplinary research, he makes an effort to publish both in philosophical and scientific journals. His first book, The methodology of experimental economics was published by Cambridge University Press in 2005. In 2011 he co-edited with Daniel Steel The philosophy of social science reader, which was published by Routledge. His most recent monograph is Understanding institutions: the science and philosophy of living together, which was published in 2016 by Princeton University Press.